Pyxus builds upon 150 years of agricultural expertise to create solutions that will transform the world for the next generation. Sentri exists to deliver truth through transparency and traceability.
Contribution
After interviewing stakeholders, I facilitated a Brand / Design Sprint, generated personas, journeys, flows, jobs to be done, and visual systems amongst other useful materials. Working closely with the Chief Technical Officer and Senior Developer allowed me to deliver prototypes for multiple devices quickly.
Role
Senior Product Designer
Problem
Consumers of CBD, THC, and E-Liquid want to be certain that products are legal, safe, and of the highest quality BEFORE buying them. How might we help customers get all the information they need before purchase?
Outcome
I left the Pyxus team with brand fundamentals, brand standards, clear product strategy, UX Research, and high-fidelity prototypes.
Methodologies
Jobs to be Done, Golden Circle, Design Sprint, and Design Thinking.
Read my article Real-World Application of Design Thinking
I facilitated a Jobs to be Done exercise to ensure that our work bring value to users
The Design Sprint produced this Simple Journey and other useful artifacts
Product Page
All roads lead here! Law requires access to these data points directly from packaged goods, but they take too much room and are impossible to fit in small packages. We added a QR code to product boxes, allowing customers to go straight to this product page. This level of access and transparency will increase confidence at all retail channels.
Brand Standards & Visual System
I crafted brand standards and visual systems to achieve consistency and allow for rapid prototyping
Landing Page
Users without a QR code or direct link to the product page would land here. These users would most likely get here via direct URL entry, social media, press, affiliates, and/or advertisement. Since their main goal is to access product info, tracking buttons appear on the first screen they’ll see. Moreover, these buttons are placed in proximity to each other and filled with our accent color, in order to establish their prominence within the screen’s visual hierarchy.
Share Screen
Users would find value in sharing product info. Some users would like to recommend products which they think are helpful, specially after experiencing all the seed to product transparency Sentri delivers. Other users would simply want to share as a way of showing their knowledge.